When gamers lag, they get frustrated. And a lot of times they take that anger out on the closest thing to them: the controller. So to get the attention of laggy gamers and encourage them to switch to Verizon Fios, we created an unbreakable video game controller and used it to troll big name gamers across the country.

Chicago is a city with problems. Gun violence. Poverty. Inequality. Pollution… the list goes on. It’s no wonder seeing a world where these problems are solved seems impossible.

So Chicago Ideas Week partnered with the Chicago History Museum to create the Chicago Future Museum: A pop-up museum housing artifacts from Chicago’s future. Plaques on the artifacts explained how each milestone was reached, thanks to people who took action. Every exhibit drove people to a corresponding Chicago Idea Week event where attendees could be a part of the solution.

Some things in life are just painful. Luckily, insurance doesn't have to be thanks to Esurance.

When it comes to insurance you’re not paying for you, you’re paying for someone sorta like you. That’s why Esurance uses smart, innovative tools, making it easier to save by only paying for coverage that’s right for you.

We launched the campaign with 2 spots in Super Bowl XLIX.

At U.S. Cellular you never have to worry that you'll fall victim to unfair prices or policies because they speak fair which means, you get a fair deal with no hidden surprises.

In Chicago, hip hop isn’t just a genre, it’s the true language of the city streets - the same streets where someone is shot every 3 hours.

So we united the most influential voices of the streets, Chicago’s hip-hop artists, to create “Put The Guns Down," an interactive music video that won’t end until the gun violence does.

At musicvsgunviolence.com, Chicago artists like Grammy-winner Common, King Louie and Lil Herb kicked off the track before inviting people to add their own unique verse.

In the modern world, technology helps you keep a handle on any situation. That's why Esurance uses their innovations to put you back in control when it comes to insurance. 

To help launch McDonald’s “Best fries on the planet” campaign, we created a billboard that literally lit up Chicago’s night sky. The fry lights beacon symbolically debuted on 11.11.11. The lights, which could be seen up to three miles away on a clear night, lead Chicagoan’s directly to the iconic Rock’N’Roll McDonalds.

Every four years, thousands of Americans threaten to leave the United States if the “wrong” candidate becomes president.

So just in time for April Fool’s Day, we created a unique homeowners policy called Election Insurance. If your candidate loses, Esurance will protect your abandoned home with a variety of options while you wait out the presidential term in a different country.

To help launch Sealy's provocative new campaign, we created cool little mobile app that allowed users to tag any picture with a decal to create the "... in bed" fortune cookie joke. Completely silly and simple, the app let people really test what Sealy was willing to support... in bed.

A person does way more in bed than sleep. We laugh, we dream, we recover, we... you know. And some of the things we do in bed are only made better by the firm, resilient support of Sealy's innerspring coil technology.

As children, we all have dreams of our wedding day. But in the US, that dream disappears when you realize you’re gay. Now, for the first time in history, a Supreme Court ruling in favor of marriage equality could make all dreams equal.

That’s why on the eve of the Supreme Court's historic marriage equality ruling, we released a film that reminded people of what it means to be “Insurance For The Modern World”. It was filmed at a real wedding with real guests and no script.

Celebrating 130 years, Sealy Posturepedic has made its debut in the clothing category by selling apparel that reads “Made on a Sealy”. This move is part of a grassroots campaign to spread awareness about the growing number of generations conceived on Sealy mattresses. 

When the Chicago Blackhawks won the world hockey championship for the first time in 49 years. To a sports-obsessed city, this was a very big deal. 

The team gave everything they had to bring home the Stanley Cup. One of them even gave seven teeth in a single game. To celebrate the victory, and have some fun with that memorable moment, we chose a simple image:

The iconic McDonald’s smile... with a tooth missing. This symbol was displayed on outdoor boards and in train stations all around Chicago.